®2024

Netflix Malaysia

After securing the account, the scope extended beyond daily social postings to include high-budget video productions—initially focused on promoting selected titles and later evolving into fostering fan engagement within Malaysia through social platforms. Since winning the account in 2018, the brand expanded from two platforms to three, adding Twitter, Instagram, and Facebook. As the creative lead for 1.5 years, responsibilities included overseeing all creative outputs, execution, and video production for the brand in collaboration with the agency.

Client

Netflix

DELIVERABLES

Creative Direction Art Direction Video Production

Year

2018 - 2020

Role

Creative Direction, Art Direction

Credit

Creative Lead: San Account Director: Jonathan Lee Social Lead: Joseph Pek Copywriter: Audrey Lee Social Strategiest: Harish Pal, Steven Chiu Motion Lead: Jeremy Phun Motion Designers: Teresa Tan, Samantha Ong

Netflix Malaysia

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