150%

Running, or sports in general, is something that’s personally close to me. As an amateur runner, performance clothing has always felt like a luxury, and yet with the rise of sporting culture, it has always been about the spirit and celebration at the finish line. Not many brands or collectives nurture the spirit of those quiet moments where an athlete grinds and pushes their limits without being excessive. This is where 150% stands — adding a little flavour of my own as an introvert, pouring in the grind where no one is watching, and letting the performance speak for the hours of training put in. Part and parcel of this side project is also to hone my AI prompting skills — from visual (both image and video) to copywriting — while manually curating the overall creative direction myself. @go150percent is where it's at.