Disney Cruise SEA

In Q4 2023, the team was briefed by Disney Cruise to launch its maiden voyage into Southeast Asia, aiming to extend the Disney theme park experience and its beloved characters to a regional audience. The campaign targeted families and adults across Malaysia, Singapore, Indonesia, India, and the Philippines, announcing the upcoming Disney Cruise sailings. For this pitch, the team developed a comprehensive brand design that successfully localized Disney's iconic aesthetic for the Southeast Asian market. Working in close collaboration with a Design Director and Senior Designer, they meticulously crafted and integrated culturally relevant elements across diverse media. This included the development of distinctive tile designs and monocular framing, ensuring a cohesive and impactful visual narrative.