CJ bibigo

bibigo is one of South Korea’s largest food brand that produces dumplings to instant noodle. In 2025 bibigo looks to penetrate the instant noodle market out of South Korea starting with SEA first and subsequently to Europe. The task was to launch bibigo Stir-fried ramyun in Thailand and sell 2+ million packages upon launch. Taking the insight of Thai’s consumption moments, bibigo Stir-fried ramyun is positioned as After Hours Deliciousness. As part of the core team that ideated content and concept this campaign manage to surpass client’s target by 300% with total trials of 16,775 (as of 11 February 2025), surpassed 10K trials by Day 6 of it’s on-ground activation and total Impressions: 263,590,161 (147% of expected impressions).