The Power of Simplicity, SINOVA
Siemens, renowned for premium electronic solutions, expanded into mid-range markets with SINOVA—a budget-friendly line that upholds the brand’s quality standards. Centered around the concept "The Power of Simplicity," the approach emphasized an accessible and impactful visual and communication style. To bring this to life, a comprehensive suite of assets was developed, including product renders, brochures, catalogs, toolkits, videos, and technical demos, ensuring a user-friendly experience while maintaining Siemens’ brand integrity.
Client
Siemens
DELIVERABLES
Creative Direction Creative Ideation Brand Design
Year
2023 - 2025
Role
Creative Direction, Creative Ideation, Creative Design
Credit
ECD: Joao Flores Senior Creatives: Vini Balan, San Copywriters: Audrey Lee Art Director: Janet Wong Designers: Wiriyak Suvanmani, Kenny Chan, Nicole Lim, Hoi Rui Tang 3D Artist: Kenny Chan