®2024

The Power of Simplicity, SINOVA

Siemens, renowned for premium electronic solutions, expanded into mid-range markets with SINOVA—a budget-friendly line that upholds the brand’s quality standards. Centered around the concept "The Power of Simplicity," the approach emphasized an accessible and impactful visual and communication style. To bring this to life, a comprehensive suite of assets was developed, including product renders, brochures, catalogs, toolkits, videos, and technical demos, ensuring a user-friendly experience while maintaining Siemens’ brand integrity.

Client

Siemens

DELIVERABLES

Creative Direction Creative Ideation Brand Design

Year

2023 - 2025

Role

Creative Direction, Creative Ideation, Creative Design

Credit

ECD: Joao Flores Senior Creatives: Vini Balan, San Copywriters: Audrey Lee Art Director: Janet Wong Designers: Wiriyak Suvanmani, Kenny Chan, Nicole Lim, Hoi Rui Tang 3D Artist: Kenny Chan

The Power of Simplicity, SINOVA

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