®2024

You Are Bugs - 3 Body Problem

In conjunction with the launch of Netflix’s new title 3 Body Problem, a pitch opportunity emerged to propose a holistic launch stunt. Within a rapid one-week turnaround, collaboration took place with team members from Singapore and Australia to ideate key campaign beats that aligned with an approved concept from the US team. The process involved executing these ideas into mockups and providing design support alongside the design director.

Client

Netflix (Australia)

DELIVERABLES

Campaign Ideation Campaign Design

Year

2023

Role

Campaign Design

Credit

ECD: Tim Wood Design Director: Benjamin Tuffy Strategy Director: Mitch Incoll Senior Copywriters: Misa McConnell Senior Creative: Paul Critchley Lead Designer: Kje-Gwan Leihitu Designers: Shaun Wong, Jerry Chiang, San

You Are Bugs - 3 Body Problem

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