BILLY DUVALLE

®2024

BILLY DUVALLE

®2024

Shell FuelSave 95

In 2022, Shell prepared to relaunch FuelSave 95 with a new formulation promising up to 15km of extra mileage, deeper cleaning, and enhanced benefits for modern vehicles. Tasked with leading ideation and execution alongside a copywriting partner, the project involved developing and presenting concepts from the ground up. Working with a broader team, a comprehensive 360° campaign was crafted, encompassing a marketing playbook, online TVCs, and on-ground collaterals to support the relaunch.

Client

Shell Malaysia

DELIVERABLES

Creative Idea Art Direction Campaign Design

Year

2022

Role

Creative Ideation, Campaign Design

Credit

ECD: Chan Woei Hern CD: Wendy Chiu Creative Group Head: Ru Zen Chung, San Designers: Mango Yau, Shi Yah Lam

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